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Yıldız
Özer

Digital Marketing Specialist, Founder of Fooders

Biography

Yıldız Burçin Özer, Strategic Planning, Internet Marketing, and Online Brand Management Specialist. The 10 commandments of sales are internet, internet, internet… The new era offers brands new opportunities, new requirements, and new trends. We say “offers” because we want to soften the statement that it is actually making them mandatory.

Digital communication, digital marketing

“Digital communication must strike at the heart of the consumer,” says Özer, adding, “…today, brand perception and consumers prefer products based on the brand.”

Yıldız Özer completed her undergraduate education in the UK at the University of Kent, majoring in Communications (Communications & Image Studies – The Impact of Communication, Images, and New Media on Society). With the widespread use of the internet in the early 2000s, she shifted her professional career in a different direction.

Strategic planning

Özer began her professional life at Total İletişim, working with leading institutions and advertisers in the advertising world. She then worked at Saatchi & Saatchi Güzel Sanatlar as a strategic planning expert for major brands. Deciding to continue her career on the advertising side, which she had supported for years with her strategic planning, she crossed paths with Mynet, Turkey’s leading internet portal. On the corporate side, she experienced the multi-faceted and diverse product strategy structure of an international brand within Yıldız Holding. Under the umbrella of Yıldız Holding, one of the companies that most effectively utilizes internet marketing in Turkey, he developed digital strategies and implemented technology-focused projects to enable many local and international brands to quickly adapt to the new world of marketing communications and maintain their leadership. He worked for many years in senior roles responsible for digital marketing strategies in dynamic environments subject to constant change.

Between 2014 and 2018, he actively served on the internet marketing group of IAB Turkey (Internet Advertising Bureau), the only professional organization in the internet sector, contributing to various projects.

Speech Topics

  • The Only Way is Digital, Forward; The New Face of Advertising
  • Digital Commands with 10 Commandments: Become a Famous Brand

Gülfem Saydan
Sanver, Dr.

Political Communication Strategist

Biography

Gulfem Saydan Sanver has a Master’s degree and PhD on political communication from the University of Panthéon Sorbonne/ France.

Ms. Sanver is the author of two books, both published in France. “A Comparative Study of the Election Campaigns in Turkey” was published in 2013 and her second book “Interpretative Communities: Socio-economic and cultural impacts on the perception” was published in 2014.

Directing strategies and campaigns, she works with members of the parliament and local mayors. Sanver has been awarded with Pollie Award by American Association of Political Consultants at the Pollie Awards 2015, with Polaris Awards by European Association of Political Consultants in 2017 and was elected to “100 Class of 2017” (The Hundred most influential political professionals of the year 2017) by Com Pol magazine located in Washington DC .

Dr. Gulfem Saydan Sanver is a member of the International Association of Political Consultants and European Association of Political Consultants.

Who is Dr. Gülfem Saydan Sanver?

Gulfem Saydan Sanver is the founder of Element Strategies, an Istanbul/Turkey based consulting firm specialized in political campaign strategy and management.

Speech Topics

  • Perception Management?
  • Elections & the power of a campaign
  • Designing Campaign Strategy
  • Political communication and Turkey
  • Development in Technological vs Development in Democracy
  • Active Citizenship
  • Youth and Politics
  • Women and Politics
  • Gender and Perception
  • Definition for a successful leader?

Barbara
Gray

TV Journalist and Media Coach

Communication

Crisis communications

Communications management

Public speaking

Biography

Barbara is a bicultural TV journalist and trilingual (English, French and German) living and working in Paris for over 30 years initially for ABC News  US, then ITV News   GB and subsequently as a freelance news producer for BBC TV and Radio, Channel 4 News, CNN, NBC Reuters…

After having realised hundreds of television interviews in both English and French, Barbara naturally transformed herself into a media trainer, carrying out teaching in how to handle the media, public speaking and crisis management for top executives in both English and French in France and abroad. Although she has been a media trainer for several years she remains a freelance TV journalist essentially for British and US broadcasters.

Media Training

  • Communication 

  • Public speaking

  • Presentation skills

  • Crisis Communication

Mete
Mordağ

Endüstriyel Ürün Tasarımcısı

Biography

Born 1977 in Istanbul.  After completing German High School in 1996, he received his BS degree in Mechanical Engineering from Bosphorus University in 2001. The will to unite his passion for creative arts and his ability in positive sciences guided him into the world of Industrial Design. He completed his MA degree on Industrial Product Design at the University of New South Wales in Sydney. Returning to Istanbul in 2005, before launching Mordag Design he worked for Eczacıbaşı Vitra and T-Design as product designer. Mordağ has been designing permanent products, combining logic and beauty for a wide range of sectors. He thinks that the universe has proven its great expertise in esthetics, because its logical approach to creation is flawless. Without exception it has been introducing the stunning beauty, where every single curve, connection, dimension can be explained through rationality. Music, color, shape, each of them has a certain mathematics that leads to beauty. Design is responsible for learning and performing this mathematics in its unique field. Mordag aims to achieve beauty through reasoning, which he calls as rational art.

MORDAGDESIGN

Mordag Design, the Studio of Rational Art has been designing products for a wide range sectors that span span technology, housewares, accessories, industrial products, office wares, furniture, underwater, urban furniture, architectural installations. It offers industrial design & product development services from concept generation to manufacturing. Thanks to its innovative approach and engineering infrastructure, it has provided over 25 patented products and ideas to its customers. Within this broad spectrum Mordag Design won numerous awards in 6 different sectors. Millions of products with Mordag’s design signature meet its users in more than 25 countries.

Sercan
Çelebi

Co-Founder, Oy ve Ötesi (Vote and Beyond), Civil Society Volunteer

Biography

“A crucial development triggered by the Gezi uprising was a sudden change of topic in conversations among friends: from “Where is this country heading to?” to “So what are we doing, friends?” Youngsters from all walks of life—previously deemed apolitical—decided to become active agents in a process which touched their lives. For the first time, young people from my generation realized that they were not alone and could make a difference by acting together, revealing an immense energy for change.”

For several decades and their corresponding generations in Turkey, politics has been the least preferred career option for the country’s talent. However in the aftermath of the Gezi resistance, things began to change for Turkey’s youth and Sercan Çelebi was one of the central  non-partisan figures who stood in the epicenter of the change.

Under Sercan Çelebi’s leadership “Oy ve Ötesi” (Vote and Beyond) movement was formed with three concrete, concise and objective targets that presented an opportunity to train country’s forgotten muscle of collaboration toward impact. Those three targets were voter turnout, transparency around individual candidates and independent election monitoring.

Furthermore, the “Ötesi” (Beyond) component of the foundation conveyed a clear glimpse of Sercan Çelebi’s vision that the fundamental approach and mechanisms of the foundation could readily be replicated into any area of civic engagement in democratic processes. A vision that indeed made “Oy ve Ötesi (Vote and Beyond) the sustainable grassroot NGO that it is today after the last years’ elections marathon.

In the past five elections which took place within a space of only two years,  Oy ve Ötesi (Vote and Beyond) trained more than 170,000 volunteers across Turkey, monitored all five elections to different extents in the front lines and cross-checked the aggregated official results with a state-of-art software developed by Oy v Ötesi volunteers.

Who is Sercan Çelebi

A graduate of German High School in Istanbul and Yale University, Sercan Çelebi is the co-founder, spokesperson and chairman of Oy ve Ötesi Foundation (Vote and Beyond) – an independent and non partisan election monitoring organisation that emerged ahead of Turkish local elections in 2014 as a completely voluntary initiative. From tomato and pepper agriculture in İzmir to energy investments, from social media and big data analysis to management consultancy in New York, Çelebi has a vast array of multinational management experience in different industries. A McKinsey & Company alumni, Sercan Çelebi has done a significant number of project work for both multinational clients and public sector across continents. In his free time, he practices martial arts. Sercan Çelebi speaks English, German and Spanish.

Speech Topics

Leadership


What is leadership?

Creating value in people’s lives

 Strategy


Team-work


Forming the dream-team

Team-coordination / System set-up

Motivating your team

Civil Society


Organizing volunteers

Motivating volunteers

Creating social value

Inheriting a sustainable NGO

The alchemy of “grassroot” movements in Turkey

Mass Communications


Engineering a winning mass communication strategy

Engaging masses in cause-related marketing campaigns

Ecological Entrepreneurship / Agricultural Start-ups


Social Entrepreneurship – An ecological perspective

Yale Graduates make great farmers

Startups


Are you ready to start your own business?

From a good idea to a good organization

What do #Startups need other than your money? Timely insights for investors

James
Dorsey

Journalist, Researcher

Biography

Well-known journalist James Dorsey is a renowned Middle East specialist. Reporting on current affairs from Turkey for many years, Dorsey’s journalism career keeps going from strength to strength.  

A well-known journalist in the Middle East, Dorsey writes for Hurriyet Daily News, The Huffington Post and The Daily Independent. Dorsey is a Western Asia senior fellow at the S. Rajaratnam School of International Studies (RSIS) at Nanyang Technical University in Singapore. He is currently working on a book that will share the title of his widely acclaimed and quoted blog “The Turbulent World of Middle Eastern Soccer.” Dorsey also sits on the executive board of the “Institute of Fan Culture” at Wuerzburg University.

As a prolific journalist, James Dorsey has become one of the most well-known writers in the Middle East. Dorsey has also been complementing his career in journalism with other roles for a while now. He writes an influential blog, where he looks at the Middle East’s soccer industry. He was the mentor to Klaus Schwab when he was the executive chairman of the Middle East and North Africa Summits of the World Economic Forum, held in Casablanca, Amman and Cairo between 1995 and 2004. He provided media training sessions for senior managers and important figures, including Bosnia and Herzegovina’s Minister of Foreign Trade and his senior staff, as well as teams working for the World Water Forum and the World Bank Institute. He has conducted seminars in many countries, including Jordan, Iraq, UAE, Egypt, Morocco, Turkey, South Africa, Ethiopia, Mali, Kenya, India, Bangladesh, Nepal, France, Venezuela, Brazil, Peru and Argentina. In September 2011, he was the moderator at the Singapore International Community Engagement Conference and in September 2012 he gave the opening speech at the 20th EU Conference on Sports Management, held in Aalborg, Denmark.

Who is James Dorsey?

James Dorsey studied economics at Amsterdam University and Tropical Agriculture at Wageningen Agriculture University. His 40-year career in journalism and consulting has taken him all around the world. Between 1983 and 1987, he worked for United Press International as the bureau chief in Athens, Ankara and Jerusalem and the senior correspondent in the Middle East and London offices. Between 1987 and 1991, he worked as a Washington-based diplomatic and national security affairs correspondent for Washington Times. Between 1993 and 2003, he worked for The Wall Street Journal as the senior correspondent for the Middle East, Central Asia and the Balkans, Istanbul, Amsterdam and Riyadh. Dorsey lived in Istanbul for a long time during this period and he reported on current affairs from Istanbul. Dorsey speaks English, German, Spanish and Dutch fluently, and has a theoretical knowledge of Arabic, Turkish, French and Hebrew grammar.

Speech Topics

• Life in the Middle East, Turkey – Middle East Relations

• “Fan Club” management in politics and sports

• Security – soldier – civilian relations

• Political and economic analysis

• Sports and the economy of sports

• Relations between sports and politics

• Sexism in sports

• International politics and relations

• Macro interpretation of mass movements

• The Olympics, F1 – “mega events” and their effect on countries

• Media relations

Tolga
Tanrıseven

Co-Founder & CEO at GirlsAskGuys.com

Biography

Tolga Tanriseven is the co-founder and CEO of GirlsAskGuys, digital community connecting girls and guys to help each other by sharing their experiences & opinions. GirlsAskGuys & KizlarSoruyor connects people with passion on a topic, micro-influencers, to people who are seeking that knowledge from passionate people.

Tolga was born in Turkey and moved to US, St. Louis, in 2001 to receive his graduate degree in computer engineering at SIUE. After working in the e-commerce industry and leading engineering teams, Tolga took his side project GirlsAskGuys to the next level by raising $2M. GirlsAskGuys, also available in Turkish as KizlarSoruyor.com and in Spanish as EllasSaben.com, reaches 22M unique visitors per month and Tolga has been featured in various media including Forbes, Mashable, Huffington Post and Channel 5 KSDK.

Speech Topics

  • Entrepreneurship
  • Social Media
  • New Rules of Marketing
  • Technology
  • Innovation

Gülden
Türktan

W20 Turkey President, Founding Member and Board Chairman of KAGİDER, OECD, BIAC-ELSA Vice President

Biography

Dr. Türktan’s life mission is to promote female entrepreneurship in Turkey as well as to strengthen the position of women economically and socially.  

Dr. Türktan spent the first four years of her working life at New York University as an academic. She has also worked in positions where she had authority over auditing, human resources, quality and legal affairs, and took on various top level management roles. For many years she worked intensively in management positions in non-governmental organisations.

For a significant part of her career, Dr. Türktan took on various senior management tasks and also served as the only board member and vice chairman of the board at ABB Electric Industry, regarded as one of the world’s most prestigious companies. She put her backing behind many key decisions over the company’s journey from a value of $14 million to $350 million. Türktan now provides international training within the scope of her “Invitation to leadership” programme, the strategy and mission of which is to “train more leaders within companies.” She has also played an active role in training successful leaders both locally and abroad.

Türktan’s successful career has been thanks to the positive spirit and foresight that she applies to entrepreneurship, her well timed purchasing and sales decisions, her efficient analyses and her “win-win” investment techniques. She recently chose to put an end to her current business life and began managing a hotel in Bodrum. However, she was not able to completely let go of the world of business and took on positions on various boards and became the chairwoman of the Women Entrepreneurs Association. Under Türktan’s management the association has achieved its record highest number of projects and its highest ever revenue figures. She has given various training sessions and speeches on entrepreneurship and the basic economic principles for success in business life. She also presented recommendations on sustainability on behalf of the United Nations Development Programme (UNDP).

Who is Dr. Gülden Türktan?

After graduating from Bosphorus University’s Business School with BA and MA degrees, Dr. Gulden Turktan went on to receive post graduate degrees from New York University and Marmara University. She holds an MBA, an M. Phil and a Ph.D. She began her career as a research assistant and instructor at New York University. She then took on a top management position at ABB, a huge international power plant and electricity generation company in Istanbul. She worked at the International Investments Association (YASED) of Turkey for two periods as a board member and later as vice-chairman of the board. Dr. Turktan was the head of the Work Council of TUSIAD for Employment and Social Security Systems. She was one of the founders of Turkey’s Women Entrepreneurs Association KAGIDER and she served as its president.

Speech Topics

• Who is the leader?

• Manage upwards

• Create your own leader

• How much have we achieved in the women’s movement? How much is left?



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